In what way can gender be understood to inform the consumption of film Essay

In what way can gender be understood to inform the consumption of film - Essay Example The consumption of film then places a sense of boundaries among women which relate to specific films. The result is a different understanding of gender identity and the way in which one should relate to society. The concept of gender identity and the relationship which this created in film was the basis of the female experience and consumption within the cinema. Perspectives of Cinema The first association with cinema is based on the spectator and the identity which is created from different perceptions. In a current study (Broadcasting Standards Commission, 1998), it was noted that the difference in perception changed according to gender. Women and men, for instance, viewed the ideal of violence differently. Women were known to have a stronger relationship to the aesthetics of the film as well as the impact of violence. This was furthered with a direct relationship which was created to the film and the violence, specifically as women created a relationship to the victimization that often occurred within movies and the sports creations. Men; however, had a different psychological response and didn’t associate the actions of the movie with reality or the actions which they took in various situations (Broadcasting Standards Commission, 1998). ... The cinema was the product which was designed to create a sense of identity. The women became spectators by also consuming the identities which were on television and the representation which this had. The overall ideology was based on the consumption of women as an object in which they were meant to represent an identity or component of life. This objectification was followed by the production and reproduction of familiar forms of identity as well as how this could define the women in society. Spectators then not only became associated with the relationship and emotional responses, but also associated with the consumer ideal and the understanding of what female identity should be inclusive of (Stacey, 1995). The relationship to the spectator with gender identity which one could associate with then became the main point of consumption and objectification of females. However, this specific relationship began after the wartime and with the movement into contemporary film. In the films of the 1930s, there was a specific identity which was based on the woman being the equal to man. Often, there were women who would play the same roles as men and which wouldn’t have different clothing or other approaches to identification. After the 1940s and 1950s, the gender identity began to split, specifically with Film Noir and other experimental approaches. This allowed the identity and the object of gender to split into identifying individuals according to the sociological realities which were in society, allowing for questions to occur with objectification and identity. However, spectators which were looking at this also began to see over – generalized accounts of gender and mimicking this with the

The Lemon Tree Dilemma Assignment Example | Topics and Well Written Essays - 250 words

The Lemon Tree Dilemma - Assignment Example Mary accuses Jackie of the leak of the formula solely because she thinks that Jackie is questionable ethically due to her sex change and therefore can easily double cross. Jackie’s remarks about Mary would make her credibility questionable. She makes personal comments aimed at Mary and even accuses her of having an affair with Paul. That demonstrates that she has hard feelings against Mary and could possibly do anything to get back at her. On his part, Peter has drug issues. He has failed two drug tests and that would jeopardize his credibility. The use of drugs would easily affect Peter’s performance and he is likely to be careless while under the influence of the drugs. That would be a major concern to the employer as it may lead to a bigger problem for the company. Jackie’s sex change should not form part of the reasons to question her credibility. That is because it was a personal choice and is in no way related to her work. Using it would amount to discrimination. Her complaint against Mary to the company’s compliance department should also not influence her treatment as it would also amount to discrimination. On the other hand, missing work for three months without notice would constitute a possible reason for